Page Speed Optimization is the term used when describing certain tasks someone completes to make their website load faster for their users. It is an important part of website maintenance and has a direct impact on a website’s User Experience as well as the website’s Search Engine Optimization.
What is Page Speed Optimization?
There are many different tasks a webmaster can complete that are considered optimizing for page speed. In this blog, we are not going to go over what each of these steps is, but is for explaining the concept in general. These tasks range from things such as: enabling cache on your website, compressing the contents of your web pages while in transit between the server and the browser, compressing your images to smaller sizes, and much, much more. Thanks to the many contributions of developers around the world, a lot of these tasks can be accomplished by simply installing and activating a plugin. There are some tasks still that require an experienced professional to complete. To get the best results in your Page Speed Optimization, it is recommended to hire a professional to handle these tasks as they are able to provide the best results for your website.
User Experience & Page Speed
Have you ever been on a website and ended up leaving for a different one because the pages took too long to load? Most everyone has had this happen to them. I’d be extremely surprised if you say it hasn’t happened to you. The fact is, if a website takes more than 2 seconds to load, most people are going to end up leaving for a new website. The delay in page speed creates a bad experience for your users. This can ultimately hurt your business by losing potential sales or leads meaning you make less money. Let’s face it, most of you with a website have one for that purpose, to make money.
Page Speed & Search Engine Optimization
When it comes to Search Engine Optimization, your page speed is a large factor. Bigger than some might realize. It directly affects multiple ranking factors. Ranking factors are things that the search engines look at to determine where to place you in the search results. Like we mentioned in the paragraph above, having a slow loading website creates a bad user experience and users will bounce off your site. Your website’s bounce rate is one factor for search rankings. When user’s bounce off your website, it also affects the average time that a user spends on your website. This is another analytical ranking factor. It creates a smaller average of pages visited per session per user, and lastly, it keeps people from coming back to your website in the future. These are all things that hurt your search results positioning.
How We Can Help You
Our WordPress professionals are trained and experienced in optimizing the page speed on websites of all kinds. You can trust that they will be able to maximize the efforts you have put into your website by improving the load speed of your website. You can check out the pricing of our packages on our Pricing page, and you can get started working with us starting at only $35 a month. Please take the time to contact us with any questions you might have by visiting our Contact page.