Let’s face it… when surfing online, every one of us has the ability to become impatient, right? For some, it can happen easier than it does for others. Let me ask you, have you ever found yourself spamming the refresh button in your browser? Well, what else are you suppose to do when the page your on won’t finish loading? We can become frustrated easily and when we do, we more than likely will abandon the current site that we’re on and end up trying a different one. By prioritizing Page Speed Optimization, you will keep visitors from bouncing off your website and improve your overall User Experience.
Before you continue, make sure you have read our article on Page Sped Optimization. Doing so will help you to get the most out of this article.
Are Visitors Bouncing off my Site?
If your website takes more than just a few seconds to load, then you have an issue. More importantly, your website needs some help. When you ignore the issue, you end up missing out on a lot of valuable traffic. Every visitor your website loses to slow speeds is a visitor your competitor gains instead. Be on top of your game and start taking your page speed more seriously.
Page Speed Optimization and SEO
The User Experience isn’t the only thing you benefit from with a faster website. Your visitor dropoff rating directly affects your search rankings. The smaller your dropoff percentage, the better it is for your rankings. The added traffic to your site then affects the average time your visitors stay on your website in a positive way. Your visitor’s average time on your site is also a search engine ranking factor. The longer your visitors stay on your site, the better it is for your search rankings.
So, What’s Next?
Now you’ve realized what needs to be done. So, what’s that next step? How do to fix the page speed issues that you are having? This is where many people get stuck and are where they determine they need to reach out for help. The issue is, not every website owner is a trained web developer. In fact, very few actually are. Of course, there are some things you can do yourself on your website to help optimize your page load speed, even without any developer knowledge, but there are many others that need the help and guidance of a trained professional to be handled correctly. Your website needs the attention our trained professionals have to offer. There are many tips and tricks involved in this process. Applying them to your website is what we are here to do. You can finally stop the cycle of losing visitors.
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